Who do your customers SEE when they hear your on-hold marketing?
By Johnny Gailer
As a smart business owner or marketing professional, you probably already use clearonhold to help your business sound more professional, communicate your competitive advantages, improve your customer service, and inform customers about your new products.
But how much do you think about the music you are playing on hold?
Music is what creates the feel in which your messages are received. Music breathes life into your messaging, and associates your brand with different images.
So what brand are you communicating?
Below we've compiled a list of our music genres and put them side by side with the people that those genres are associated with.
Look at the people. Their clothes, their facial expressions, their surroundings. You know these people.
Take a look and see what your customers see when they hear the music you're playing:
If you need help choosing your music, just give us a ring and tell us the image you want to give your customers.
How To Convince Buyers That YOU Are Better Choice
Never Turn Out the Lights on Your Customers!
I arrived at 6:45 and immediately confirmed with the guy at the counter that they did in fact close at nine that night, as the business hours posted on the door stated. To my surprise, less than half an hour later, one of the employees asked me if I would like a refill before they poured out all of the coffee.