Connect on a deeper level with customers by drawing on powerful emotional associations between memory, emotions and smell.
The Science Behind Scent Marketing
MORE THAN ANY OF THE OTHER 5 SENSES, SMELL IS AN IMMEDIATE TRIGGER FOR EMOTIONS AND MEMORIES.
That’s because your sense of smell is connected directly to the limbic system, the brain’s feeling & emotion center.
All other senses are passed through the brain’s interpretive center.
So, while customers have to process the things they see or hear, what we smell registers emotions immediately.
The primary structures within the limbic system include the amygdala, hippocampus, thalamus, hypothalamus, basal ganglia, and cingulate gyrus.
The amygdala is the emotion center of the brain. The hippocampus plays an essential role in the formation of new memories about past experiences.
It’s amazing how much the way things smell form our opinions. By pumping intentional smells into the air in your business, you can tap into your customers’ emotional center to trigger specific emotional responses, give a great first impression, influence perceptions, guide shopping activities and form a positive, lasting memory.
Scent Marketing Works. It's Science.
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- Enter your information
- We'll give you a call to find out what smell you want
- After that we'll send you a machine and help you set it up
- Then you decide if you want to keep it