How Can On Hold Marketing Help Your Veterinary Practice?

So you've put an add on the radio, bought a spot in the newspaper, built a stellar website, advertised with local sports teams, put print in local publications, encouraged your visitors to refer friends, and put up a sign. All to get people calling your business. Now the real question

"How do you capitalize on all those efforts?" 

One simple tool will definitely help - On Hold Marketing from clearonhold.

If you had the magical power of making pets feel better just by looking at them, that would be cool. But it probably wouldn't win you any more business. Because for a veterinarian, it doesn't matter how your patient feels, it only matters how that pet's owner feels about the experience they had.

And sometimes you have to place those pet owners on hold when they call. That's where we come in.

 
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"Great Service Shouldn't Stop When You Press Hold!"

 

Create a Great First Impression

On Hold Marketing is one of the most effective and efficient marketing opportunities your business has. You’ve put a lot of work into getting prospects to call, so don’t blow all that hard work with a crummy first impression.

The dreaded beeps, saxophone solo and worst of all – silence, do nothing but waste your callers’ time.  Take advantage of that time, and make the right impression by feeding your caller clear results oriented information while they wait on hold.

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Improve Customer Service

Studies show callers like listening to music and messages while they wait 3x more than silence. And will hold on the line longer with messages than just music. When callers hear messages while they wait, their mind is engaged and the time they spend on hold seems shorter. Which means they'll think your getting back to them faster. Plus, you can answer common questions with a quick message on hold. 

 
 

Enhance Your Professional Image

The professionalism you display goes a long way towards earning your callers trust. And when callers are placed on hold and hear professional voice over messages about your company, your products, and your services. Your company will pop. And they'll know they've called a vet they can trust with their pets health.

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Increase Sales

Not only will you increase the amount of appointments you schedule by keeping your callers on the line longer. You will also be able to educate callers about add on services and products while they wait. 

 
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What's Our Process Look Like?

1. Create the Words to communicate Your Message

Words. As humans, they’re our primary tool for communication. We use them to compel, convince, and persuade. Say the right ones and you’ll make a friend for life. Say the wrong ones and you’ll chase away your best customers. At clearonhold, our results-oriented writers are trained under a Certified Commercial Copywriter to help you communicate your brand in a way that gets results.

 

2. Select the Voice that Relates toYour Callers

Now that you’ve crafted your message, clearonhold brings to the table a team of world-class voice talent pro’s who have spent their adult lives practicing the art of “saying it right.” clearonhold hires only professional voice-actors who make a very good living using their voices day in and day out. Chances are you’ve heard them on a national radio or TV commercial, a video game… or even on a feature film. Recently. Yes, they really are that good. And they’ll make your brand sound like a million bucks.

3. Discover the Music that Best Reflects Your Brand

Music. It’s a powerful force in the world we live in. It motivates, inspires and transforms. As a clearonhold client, you’ll transform your callers on-holdexperience when you choose from hundreds of artfully selected, beautifully mixed music beds ranging from classical to country, easy listening to jazz all designed to help you set the tone with just the right musical selection to fit your brand. 

What Would You Say?

Upsell
Increase your existing customer’s spend by advertising products, additional services and everyday point of purchase items. You’re already doing this while they wait at your counter, why not while they wait on hold? 

Give Health Tips
Callers love their pets. That's why they've called you. Give them helpful information that they'd be interested in. Like how to take better care of their pets.

Stand Out
Tired of being seen as a commodity? Do something different. And then make sure to remind your customers why you’re clinic is the better choice.

Promote Special Days
Doing something cool? Upcoming event?  Big Sale? Customer Appreciation Day? Talk about it! Studies show it takes 14 messages before people remember! Use Hold time to talk about cool events . . . 

Save Time
Is there question you answer 47 times a day? Answer it on hold. You’ll save man hours and give your customers better service. Everybody wins.

Cross Promote
Your callers already like you – that’s why they’re calling – Chances are, they’ll buy into other products and services . . . if they know about them.

Say Thanks
There are very few words that have the impact of a simple thank you. Reminding your customers how much you appreciate them can go a long way in forging a lasting relationship. 

Get the Help of a Vendor
Promote those vendors who help you pay for stuff. Take advantage of our co-op proof of advertising program to help you pay for your investment.

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Wanna Take A Test Drive?

 

Receiving Your Free Demo is Easy

  • Just fill out the short request form
  • We’ll call you for a brief discovery discussion
  • After that, our team will create your marketing messages
  • Within a few days we’ll contact you with your custom on hold demo.
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