The motivation to avoid silence on hold is pretty plain and straightforward – silence makes hold times seem unbearably long, it makes callers feel forgotten, and it hurts the professional image of your business. Using your on hold messages as a way to avoid silence is definitely a step forward – but how many businesses are using it as a customer service tool and a way to boost sales?
Not all on hold music is created equal, and it most certainly matters which music you choose to represent your brand. Find out why many companies get hold music wrong and how to use it to your advantage.
Your phone is a beating heart to your business, so don’t botch it with bad call procedures. Falling prey to these 4 telephone blunders can deal heavy damage your company image and shrink your bottom line
Over the past several years I've developed quite a penchant for crafting supplies. Now I say supplies, rather than the actual art of crafting, because I don't have enough finished masterpieces to justify the copious amounts of paper, glue, paint, fabric, letters, scraps, frames and albums that litter my art room.
We’ve all heard it said that “it costs a lot more to gain new customers than to keep the ones you have”. It’s almost a cliché, but this nugget of business wisdom is repeated so often because it’s true! Here are 7 things you can do to cement customer loyalty in your stor
Getting the best possible return for each and every dollar is always important, but in a sluggish economy, it’s particularly vital to get the greatest possible impact from each marketing dollar. With that in mind, here are four highly cost-effective ways to invest in the growth of your company
The summer is drawing to an end. And like most people you probably took some time off to relax, spend time with family and friends, and maybe even take a vacation. And if you didn’t, you probably spent the summer daydreaming about taking a vacation.
While business was probably the last thing on your mind, did you realize how the businesses you visited used audio to entice you to spend more money during your time off?
Nowhere on your shopping list was there mention of a little tin box of Altoids, a 20oz. Dr. Pepper, or a pack of AA batteries . . . so why did they wind up in your cart at the last second? Because someone did some great marketing!
Impulse buying is a wonderful source of revenue for businesses of every shape, size and color. Are you getting your fair share?
When competitors offer the same products and services as you, it’s very easy to become viewed as a commodity peddler. And as such, the only thing you can compete on is price and terms. To avoid the “commodity curse” here are 4 ways to differentiate your Company!
Thinking of refreshing your On-Hold messaging? Here are five writing tips I use to make scripts more effective. Not only are these great tips for writing on-hold scripts, they will also translate to any type of writing you do.
When a politician tells you that he is honest and will go to bat for the working man, do you automatically believe him? No? Why not? If you’re like most Americans, you don’t trust a politician when he says such things because THEY ALL SAY THAT!
I arrived at 6:45 and immediately confirmed with the guy at the counter that they did in fact close at nine that night, as the business hours posted on the door stated. To my surprise, less than half an hour later, one of the employees asked me if I would like a refill before they poured out all of the coffee.